I started out in SEO six months ago now, completely new to the field, armed only with a confidence using computers and a little creative writing aptitude.
Search Engine Optimisation is the art of promoting business online. In
simple terms, it lifts your search engine ranking, so your business gains
higher ground on Google.
When you first become an SEO analyst, it is drummed into you that “content
is king” and this is SO true! I thoroughly believe in an SEO approach of quality.
There are various “black hat” techniques which can be used, including forum
posting, social bookmarking and blog commenting and it is true that a certain
degree of black hat SEO is unavoidable.
I am all for the power of networking and quality content to get businesses up
and running online, as these are the things which are likely to be valued in
the long term. By networking, I don't just mean LinkedIn
which undoubtedly offer huge potential for businesses, but a whole host of
other networking opportunities which may not initially spring to mind. I will
write more on this topic later in the blog as it is a key controversy
Search engines value quality websites over anything. There are certain
shortcuts and people try to get round these in smart ways. However, algorithms
are in constant flux and search engines do not disclose details of these to the
general public so it is the role of the SEO analyst to keep up to date with
these on behalf of their clients.
If you are a small business owner and want to get your business online, it
is worthwhile consulting an SEO analyst to see what they can do for your